Burberry Perfume, Hero; enigmatic and daring, Burberry Hero is a captivating fusion of strength and subtlety, power and compassion, athleticism and creativity. Its new masculine essence explores the brand's emblematic dualities and the power of the animal kingdom. It evokes a man who seeks his own transformation and metamorphosis. We attempt to challenge traditional stereotypes of masculinity and empower you to transform yourself into a modern hero who has the courage to embrace his true self.

With a positive and heroic protagonist, the advertising campaign presents us with a man and a horse moving in unison, pushing their physical capabilities to the extreme to transform into a mythological creature, a metaphor for personal transformation. A new man is born. A hero.

Fresh, luminous, and daring, the fragrance is enhanced with effervescent notes of bergamot and energizing nuances of juniper and black pepper. Juniper is a classic ingredient in British perfumery, lending an invigorating freshness and intensified by a trio of warm cedarwood oils sourced from three mountain ranges: the Appalachians, the Himalayas, and the Atlas Mountains.
• Top Notes: Bergamot
• Base Notes: Atlas Cedar and Virginia Cedar
• Heart Notes: Virginia Juniper and Black Pepper